Not satisfied with sunshine, Brits look for holiday wellbeing

Although a holiday may traditionally be seen as a time to kick back and relax, many people are now seeking more from it than this, it has been claimed.

This is according to a report on long haul holiday destinations carried out by Kuoni, which found that Thailand, Dubai and India were all popular among holidaymakers during 2008, Travel Weekly attests.

However, rather than lounging around on the beach while at their destination of choice, Kuoni managing director Nick Hughes said that people now seek greater wellbeing from their breaks, including by joining in on volunteer projects abroad.

He remarked: “[Travellers] really want to delve deeply under the skin of their destination, to explore further and experience more. We call this growing trend ‘explorism’.”

Indeed, a recent poll carried out by Travelocity found that 13 per cent of people aspire to go on a volunteering holiday during 2009 in the hope of giving something back to the communities in which they stay.

Meanwhile, anyone going on holiday, volunteering or otherwise, has again been urged not to forget travel insurance.

Perry Wilson, founder of InsureandGo said that doing so and then being involved in an accident could result in legal action.

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