Is Duty Free Really Cheaper?

Airports create the perfect shopping environment; people are in the holiday spirit, pockets full of spending money with time to kill before boarding. However the stores might not always be as competitive as we perceive them to be.

Have you ever wondered whether you’re still getting a good deal at airport duty free stores? We were interested to know whether duty free products really were cheaper online or on the high street so we decided to do some mystery shopping to find out. We investigated a selection of 15 electrical products from iPads to netbooks from Dixons and after some careful comparison we found that all the products were cheaper at the airport, with some products costing up to 20% less.

It’s often difficult to beat online retailers but our research just proves that when it comes to buying electrical items you could be in for a pleasant discount the next time you travel.


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