Travel Trends For 2012

As 2011 draws to an end, Travel Association ABTA today released its Travel Trends Report for 2012. I think I speak for all of us when I say how quickly 2011 has flown by yet so much has happened within the travel industry. Let’s not forget the natural disasters affecting millions of lives and disrupting thousands of travel plans including the volcanic ash clouds, Japan earthquake and the Thailand floods. Also numerous travel companies went in to administration this year and hundreds of high street travel shops across the country were forced to close, causing further disruption and worry. Despite all this gloom, overall holiday bookings were up in 2011 with the help of the Royal wedding.

While the UK itself is still finding its way out of economic turmoil, holiday makers will favour value for money as opposed to the cheapest holidays in 2012. A demand in luxury and all-inclusive breaks look set to be popular as the mid-market is predicted to be squeezed. ABTA also reveal that cruising, adventure, exploration, learning and activity holidays will be top of the charts in the New Year as consumers look for new experiences highlighted by a need for value for money.

As several consumers set to reduce their household expenditures and many travel companies continue to fall into administration, this is likely to make holidaymakers more careful as to where they spend their money in 2012. Therefore bookings through traditional yet protected travel agents will increase with travellers seeking reputable and secure companies. As a result, tailored, specialist and authentic local experiences from food to entertainment will be in demand.

The over 55 market looks set to be stronger than ever with around 10% of the market taking over four foreign holidays in the last 12 months. More couples are also expected to tie the knot abroad in 2012 because of budget issues. According to ABTA, 20% of couples who say ‘I do’ overseas save a huge £12,500 compared to marrying in the UK.

And last but not least, it looks as though the favourite holiday destinations for 2012 are once again the ‘tried and tested’ ones. These include the US, Spain, Italy, Greece and France. However, Jordan, Columbia and Cape Verde are set to be hot up and coming spots as well as Poland/Ukraine where Euro 2012 will be hosted next summer.

So let’s see what the next 12 months hold for the travel market, here’s to a fantastic 2012. Happy New Year to you all!


Comments are closed.